Privacy Policy

This Privacy Policy explains how ThePriceChart.com ("the Site", "we", "us", or "our") collects, uses, stores, and protects information when you visit and interact with the Site. By using the Site, you agree to the practices described in this policy.

1. Information We Collect

We collect information in the following ways:

• Analytics data: Through Google Analytics 4 (GA4) and Google Tag Manager (GTM), we automatically collect data about your visit, including pages viewed, session duration, referral source, device type, browser type, operating system, and screen resolution.
• Cookie data: We use cookies and similar technologies to store your preferences (such as cookie consent status) and to enable analytics and advertising services. See Section 4 for full details.
• Email signup data: If you subscribe to email updates through the Site, your email address is currently stored in your browser's localStorage. This data remains on your device and is not transmitted to our servers unless explicitly submitted through a form.
• Usage data: We collect information about how you interact with the Site, including clicks on affiliate links, navigation patterns, and interactions with embedded widgets.

We do not require you to create an account or provide personal information to use the Site.

2. Google AdSense & Advertising

We use Google AdSense to display advertisements on the Site. Google AdSense uses cookies to serve ads based on your prior visits to this Site and other websites on the internet.

• Google's use of advertising cookies enables it and its partners to serve ads to you based on your browsing activity on the Site and other sites across the web.
• You may opt out of personalized advertising by visiting Google Ads Settings.
• You may also opt out of third-party vendor cookies for personalized advertising by visiting www.aboutads.info/choices.
• For more information on how Google collects and processes data, please review the Google Privacy Policy.

Ad personalization may be limited based on your cookie consent preferences. If you decline non-essential cookies through our cookie consent banner, personalized ads will not be served.

3. Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use the Site. GA4 collects the following types of data:

• Page views and navigation: Which pages you visit, how long you spend on each page, and the order in which you view pages.
• Session data: Session duration, number of pages per session, and whether you are a new or returning visitor.
• Device and browser information: Device type (desktop, mobile, tablet), browser name and version, operating system, and screen resolution.
• Geographic data: Approximate location derived from your IP address (country and city level).
• Traffic source: How you arrived at the Site (search engine, direct visit, referral link, social media).

Google Analytics uses anonymized IP addresses by default in GA4. We do not use GA4 to collect personally identifiable information. Analytics data is used solely to improve the Site's content, structure, and user experience.

Google Tag Manager (GTM) is used to manage analytics and advertising tags on the Site. GTM itself does not collect personal data but facilitates the loading of other tracking scripts.

4. Cookies

Cookies are small text files stored on your device by your browser. The Site uses the following categories of cookies:

Essential Cookies

These cookies are necessary for the Site to function properly and cannot be disabled.

• Cookie consent preference: Stores whether you have accepted or rejected non-essential cookies. This preference is saved in your browser's localStorage.

Analytics Cookies

These cookies help us understand how visitors use the Site.

• Google Analytics (_ga, _ga_*): Used by GA4 to distinguish unique users, track sessions, and measure site usage. These cookies expire after 2 years (for user identification) or 24 hours (for session data).

Advertising Cookies

These cookies are used to deliver relevant advertisements and measure advertising effectiveness.

• Google AdSense cookies: Used by Google to serve personalized or contextual ads, track ad impressions, and prevent the same ad from being shown repeatedly. These cookies may be set by google.com, doubleclick.net, or googlesyndication.com domains.

Affiliate Tracking Cookies

When you click an affiliate link (URLs beginning with /go/), the destination platform may set cookies to track that you were referred by ThePriceChart. These cookies are set by third-party platforms, not by us. Their duration and behavior are governed by each platform's own privacy policy.

Managing Cookies

When you first visit the Site, a cookie consent banner is displayed. You may accept or reject non-essential cookies. You can also manage cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the Site.

5. Third-Party Services

The Site integrates with the following third-party services, each of which has its own privacy policy:

• TradingView: We embed TradingView charting widgets on the Site to display live price data and interactive charts. TradingView may collect usage data through these widgets. TradingView Privacy Policy.
• Google Analytics (GA4): Used for website analytics and visitor insights. Google Privacy Policy.
• Google AdSense: Used to display advertisements on the Site. Google Advertising Policies.
• Google Tag Manager (GTM): Used to manage and deploy analytics and advertising tags. Google Privacy Policy.
• Google reCAPTCHA: May be used to protect forms from spam and abuse. reCAPTCHA collects hardware and software information, such as device and application data, and sends it to Google for analysis. Google Privacy Policy.
• Cloudflare: The Site is hosted on Cloudflare Pages. Cloudflare may collect minimal technical data for security and performance purposes. Cloudflare Privacy Policy.
• Affiliate platforms: When you click affiliate links, you are redirected to third-party trading platforms that have their own data collection and privacy practices. We encourage you to review the privacy policies of any platform you visit through our links.

6. Affiliate Links

ThePriceChart.com participates in affiliate programs with various trading platforms. Affiliate links on the Site use the /go/ URL prefix (e.g., /go/platform-name).

• When you click an affiliate link, you are redirected to the third-party platform through an affiliate tracking mechanism.
• If you subsequently create an account or make a deposit, we may earn a commission from the platform.
• Affiliate tracking relies on cookies set by the third-party platform, not by ThePriceChart.
• We do not receive your personal account information, trading activity, or financial data from these platforms.
• Affiliate relationships do not influence our editorial content or platform rankings.

7. Data Retention

• Google Analytics data: Analytics data is retained according to Google's default retention policy. In GA4, event-level data is retained for 14 months by default. Aggregated reporting data may be retained longer. You can learn more about Google's data retention settings in the GA4 documentation.
• Cookie consent preferences: Stored in your browser's localStorage indefinitely until you clear your browser data.
• Email signup data: Currently stored in your browser's localStorage. This data persists until you clear your browser data or unsubscribe.
• Advertising data: Retention of advertising cookies is managed by Google according to their policies. Most advertising cookies expire within 13 months.

8. Your Rights Under GDPR

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR) and related legislation:

• Right of access: You have the right to request a copy of the personal data we hold about you.
• Right to rectification: You have the right to request correction of any inaccurate or incomplete personal data.
• Right to erasure: You have the right to request deletion of your personal data, subject to certain legal exceptions.
• Right to restriction of processing: You have the right to request that we limit the processing of your personal data in certain circumstances.
• Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to object: You have the right to object to the processing of your personal data, including processing for direct marketing purposes.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

You also have the right to lodge a complaint with your local data protection authority if you believe your rights have been infringed.

9. Your Rights Under CCPA

If you are a resident of California, United States, you have the following rights under the California Consumer Privacy Act (CCPA):

• Right to know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom it is shared.
• Right to delete: You have the right to request that we delete any personal information we have collected from you, subject to certain exceptions.
• Right to opt out of the sale of personal information: We do not sell your personal information to third parties. If this practice changes in the future, we will provide a "Do Not Sell My Personal Information" link and update this policy accordingly.
• Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your CCPA rights, please contact us at [email protected].

10. Children's Privacy

The Site is not directed at children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected], and we will take steps to delete such information promptly.

The Site contains information about trading and financial instruments, which are activities restricted to adults in most jurisdictions. The content is intended for individuals who are of legal age to engage in financial transactions in their country of residence.

11. International Data Transfers

The Site is hosted on Cloudflare Pages, which operates a global network of data centers. Your data may be processed in countries other than your country of residence, including the United States and other jurisdictions where Google, Cloudflare, and our third-party service providers operate.

These countries may have data protection laws that differ from those in your jurisdiction. By using the Site, you consent to the transfer of your information to these countries. Where required by applicable law, we ensure that appropriate safeguards are in place for international data transfers, including reliance on Standard Contractual Clauses approved by the European Commission.

12. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time without prior notice. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically to stay informed about how we collect, use, and protect your data.

Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

13. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: [email protected]

We aim to respond to all privacy-related inquiries within 30 days.

Last updated: March 2026